With student loan debt piling up and no lucrative gigs around the corner, Scott Bradlee found himself in a situation all too familiar to struggling musicians and creative professionals: whether to pay either his student loans or his rent, but not both.
It was in these desperate circumstances that Bradlee began experimenting, applying his passion for jazz, ragtime and doo-wop styles to contemporary hits by singers like Macklemore and Miley Cyrus … and suddenly, an idea was born. The bands Bradlee went on to launch – like Postmodern Jukebox, the rotating supergroup devoted to period covers of pop songs – borrowed from and refined the initial idea he had arrived at to bring genres now sometimes considered arcane to modern audiences. Today, the success he has had is astonishing, with Postmodern Jukebox collecting upwards of three million subscribers on YouTube, selling out major venues around the world and developing previously unknown talents into superstars.
Taking readers through the false starts, absurd failures and unexpected breakthroughs, “Outside the Jukebox” is an inspiring memoir about how one musician found his rhythm and launched a movement that would change how people make, distribute and enjoy their favorite songs.
Scott Bradlee is a pianist and musical arranger. His musical collective, Postmodern Jukebox, is best known for its viral “pop music in a time machine” covers and has performed over 400 live shows in five different continents.
Join us in reading by using the weekly book guide and taking part in discussions led by Sylvia Yang on Facebook @21CMBookClub.
How to Participate in Connect: 21CM Book Club
- Follow the readings with our handy book guide here.
- Join fellow music entrepreneurs and leader Sylvia Yang on Facebook @21CMBookClub for ongoing discussion and thoughtful reading suggestions.
- Ask the author questions you need answered. Now through March 6, you can submit queries to the 21CM Book Club Facebook page @21CMBookClub, via Twitter @21CMusician or through the form below. Scott Bradlee will answer your questions in the April issue of 21CM.