Author: Elizabeth Hinckley
Elizabeth Hinckley is the founder of DefCult, a Los Angeles-based communications and organizational development consultancy. Her background as a musician and arts publicist gives her just enough knowledge to be dangerous as the co-creator and editor of 21CM.org.
It’s easy to blame forces outside your control for a ticket sales slump. But why feel powerless? Try taking on a beginner’s mindset and empathizing with your patrons to learn what they expect from you beyond simply a great performance.
You’ve probably noticed a pattern on 21CM – a shifting between the artist and the business of making music. This month we conflate the two, looking at the environment that influences musicians and their work.