Category: Audience Development

Why Are You Here Tonight?

Audience 7

“Why are you here, tonight?” I asked the group of concert attendees seated in the pew next to me. We had just listened to a rather sedately presented performance in a dark church with poor sight lines. Receiving a number of quizzical looks, I further explained, “We musicians are always looking for ways to grow audiences.”

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Dvorˇák and the NFL

Dvorak Festival 4

In talking with classical music presenters about their work, the subject of attracting younger and more diverse audiences inevitably comes up. How do we create relevant programming for “today’s audience” while not alienating our base?

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