One school of music wanted to engage their local community of Greencastle, Indiana to develop a loyal and larger audience. Find out how a team of students, faculty and the Fifth House Ensemble set out to better understand the unique history and people of Putnam County. Hear the final results.
Category: Audience Development
“Why are you here, tonight?” I asked the group of concert attendees seated in the pew next to me. We had just listened to a rather sedately presented performance in a dark church with poor sight lines. Receiving a number of quizzical looks, I further explained, “We musicians are always looking for ways to grow audiences.”