It’s easy to blame forces outside your control for a ticket sales slump. But why feel powerless? Try taking on a beginner’s mindset and empathizing with your patrons to learn what they expect from you beyond simply a great performance.
Category: State of the Art Form
A new crop of classical music entrepreneurs are devoting their careers to new models of giving back through music.
Crowdfunding is a revolutionary way for artists to realize their vision, and create a community of followers. Two artists, writer Jessica Duchen and composer Dan Visconti developed successful campaigns in the United Kingdom and United States, respectively. Both offered 21CM their different perspectives on what worked best and surprised them about the process.
As the trio plays the intro to “Wives and Lovers,” her nonplussed demeanor and polished white glasses provide no clue of what is to come. Then Cecile McLorin Salvant steps forward. With growl and bite and pop and light she reimagines each phrase – lending a sardonic girlishness tinged with wistfulness to the well-worn classic. It is a revelation.