The term “arts entrepreneurship” seems to have flummoxed the music profession, with half believing it’s a merger of B-school and conservatory practices and the rest decrying “l’art pour l’art.” While at first glance, the artist and the entrepreneur may seem worlds apart, in fact they are remarkably similar.
You decided pretty early on in your conservatory days that a typical classical music career wasn’t for you. Now your string-fusion ensemble, festival or great new music gadget is starting to explode! You want to take it to the next level, but you are up against the same issue every entrepreneur or innovator faces: funding.
Sarah Robinson, author of Clubbing for Classical Musicians, answers our book club readers’ questions about the art of producing concerts in alternative venues.